Deborah Rowan MPRII - Consultant
Clarify - Communications Consulting Ltd.
Deborah Rowan joined Clarify Communications Consulting Ltd in February 2003. With over 24 years in the Public Relations industry, Deborah brings a wealth of experience in all aspects of public relations from consumer PR, to healthcare, to Information Technology.
Prior to joining Clarify, Deborah was Business Development Manager at TEXT 100 PUBLIC RELATIONS (1996 - 2003) since her promotion in 1999. As a Senior Account Manager at Text 100, Deborah worked on a variety of high profile accounts including, Psygnosis (PlayStation/PC games, part of Sony Computer Entertainment), Philips Consumer/Business Electronics, Alcatel Business Systems, Decision Support Systems (DSS), Microsoft Ireland Partner/SME Campaigns, Cisco Systems Ireland, IBM, Dell, Iomega etc.
Deborah worked closely with Microsoft's SME Strategic Development Manager in building Microsoft's presence in the SME sector. This involved developing close links with key target industry groups (eg. IBEC; SFA; CCI etc), brainstorming competition ideas, "meet & greet" programme with key SME media, series of attributed articles in vertical publications, Microsoft
addressing regular industry events etc.
Deborah began her career with EDELMAN PUBLIC RELATIONS (1986 - 1996) in 1986 as an account executive and worked her way through the ranks. While with Edelman, she managed a number of market leading accounts, both on a retainer and project basis, including: Gilbeys of Ireland (Deborah worked on a number of campaigns for Gilbeys' leading consumer brands, including the Veuve Clicquot Businesswoman of the Year and Baileys Race Day sponsorships); Green Isle Foods (campaigns involved developing consumer-driven PR programmes for Goodfella's Pizza and Donegal Catch).
During her 10 years with Edelman, Deborah also handled with a number of leading technology brands including Hewlett-Packard Ireland (now HP), Panasonic Ireland, handling the launch of the Panasonic G500 mobile phone etc. While working with Philips Consumer Electronics Deborah was involved on a number of consumer product launches from TV's to the Philips handheld PC range (the Velo and Nino) and managed the Philips Sports Manager of the Month Awards for six years.
Deborah holds a Diploma in Public Relations from the Public Relations Institute of Ireland (PRII) and is a full member of the Institute. Memberships include the Irish Internet Association; International Women in Technology (WITI) and Fingal County Council Women in Business Initiative.
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